Flying Cork provides a wide range of consultative services with UPMC Health System. For years we have been an extension of their marketing, development and reporting teams with one primary objective, achieve a one-to-one relationship with their customers.
Our expertise in development and marketing allows UPMC to grow and understand their audience.
SERVICE: MARKETING AUTOMATION
Throughout our decade of partnerships, we have grown with multiple platforms and utilized our expertise to get our clients the most out of their marketing automation software, post implementation.
- Preference Centers
SERVICE: LANDING PAGE DEVELOPMENT
Flying Cork’s expert designers and developers understand the complexities of our client’s audiences. We create unique landing pages to capture new audiences or grow existing ones. Our ability to navigate desktop vs mobile and customize user experiences increases consumer engagement and retention.
- Responsive design and development
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Find out how we created the marketing journey of a lifetime for one of the nation’s most innovative healthcare systems.
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Our tactical approach to digital marketing gives our clients real-world solutions that we stand behind through our analytics.
ANALYTICS & REPORTING
If a marketing campaign isn’t tracked, did it have any impact on your bottom line?
There’s no marketing campaign worth the dollars spent if you can’t pinpoint its ROI—and the beauty of digital campaigns is that everything is trackable.
- Establish key performance indicators (KPIs) and success benchmarks unique to your business and overall marketing strategy
- Collect and analyze data as soon as your campaigns are up and running—spend, event tracking, social campaign sales attribution
- Analyze data across a variety of advertising, social, and analytics platforms, both free and paid
- Leverage our 8+ years’ experience with Adobe Analytics and Google Analytics, including solution design, reporting, and implementation strategy
- Turn your data into easily digestible reports to help you understand how your marketing efforts are performing
- Evolve your digital campaigns based on how your audience is reacting to them
Today’s customers want content that speaks directly to them–their interests, their business needs, their stage in the buying process.
The key to achieving this is having the right systems in place to handle the intricacies of the customer journey.
- Identify the system that suits your organization best. Whether it’s Salesforce Marketing Cloud, Pardot, Marketo or something else entirely, we’ll help you find the right technology for you
- Define your unique communication strategy—point of entry, lead nurturing, progressive profiling, marketing automation and beyond
- Learn about your customers at every stage, capturing information and turning it into actionable data
- Ensure all steps of your strategy are working in concert to convert lead to customer, and customer to loyal brand advocate
- Create drip marketing campaigns, connecting back to your content strategy and mapping out the logic—or we’ll train your team to deploy their own messages
The days of blasting emails to a purchased list are over.
Today’s consumer wants messaging that relates to them at their precise stage of the decision-making process.
- Develop a strategy that speaks to customers’ pain points and delivers messaging that hits home
- Ensure your data is clean and that you have everything you need to get the first message out the door
- Learn the law—make sure you’re compliant with CAN-SPAM and other legislation
- Help build your subscriber list from the ground up, or find new ways to build your existing list
- Establish email preferences for customers—this will enable you to be as broad or as targeted as you want
- Test cross-platform deliverability and performance so that your emails are always consistent
- Measure the results and analyze performance for better insights on future deliveries
Content marketing isn’t just about copywriting for your website.
Digital content is a living, breathing combination of your online brand – website, social media, blog, videos, etc.
- Create content grounded in the foundation of your content strategy, including blogs, tweets, Facebook posts, and more
- Tailor your message to through finesse and fluency in the medium of choice
- Test and retest—learn what engages your audience
- Adapt—evolve your message while always staying true to your overall identity
SOCIAL MEDIA MARKETING
Social media continues to blaze new trails in how companies communicate with customers.
Our team will give your social presence a reboot by finding the right strategy to connect you with your audience.
- Scope out your competition—find out what you need to do to make an impact
- Match the message to the platform—put the right content in the right place
- Grow your social presence—because you can’t have a discussion if there’s no one on the other side
- Find your aesthetic—curate social profiles that are true to your brand
- Manage your profiles—let us post for you