With over 800 million active monthly users, Google Discover can be a game changer for receiving organic pageviews. Here is what we at Flying Cork Media have learned about how to get your articles on Google Discover.
What is Google Discover?
Google Discover suggests highly-personalized hand-selected news and articles to each user. Unlike search, Discover features content based on what Google’s algorithm believes to be a good match with a user’s interests and search activity, not in response to a query. Users can also follow specific topics to help guide Discover. Chrome Android users can also follow websites with Discover.
Google Discover can currently be found in the Google app on the Google Play Store and Apple App Store, on Google’s browser on an Android phone or tablet, and on some devices’ home screens. The content in Discover is automatically refreshed as new content is published, but Discover is designed to show all types of helpful content from across the web.
How To Get Your Articles on Google Discover
Content is automatically eligible to appear in Discover if it is indexed by Google and meets Discover’s content policies. For example, it must be timely, relevant, accurate, original, and reflect industry-leading expertise.
The content must also abide by Google’s search engine rules, such as not including exploitation, violence, harassment, highly personal information, or spam. Additionally, the content must satisfy several technical factors pertaining to site structure, languages, HTML, anchor links, domains, mobile compatibility, and more.
However, being eligible for Discover does not guarantee it will appear. To boost your chances, your content has to be exemplary. For example, it must be timely, eye-catching, well-researched, and more.
Case Study
Take an article we wrote for our client Tomorrow’s World Today, for example. The article is entitled “Bladeless Wind Turbine Generates 50% More Renewable Energy,” and it was extremely successful on Google News. It received over 775,000 total impressions in under two weeks.
The article is timely, heavily researched, and discusses renewable energy, which is a newsworthy and trending topic. Thanks to our content team’s work to get the client’s website on Google Discover, this article received visibility on Google Discover and thus higher organic traffic.
