Tomorrow’s World Today is a program on The Science Channel that explores innovations in technology and sustainability. Host George Davison and Field Reporter Tamara Krinsky travel around the world and talk with leaders in various industries to educate and entertain the viewing audience. Tomorrow’s World Today is also available on Amazon Prime.

Flying Cork was presented with the unique opportunity to manage marketing, advertising, media buying, photography, public relations, content development, client management, web design, logistics, and contract negotiation.

As a true partner of Tomorrow’s World Today, Flying Cork built and maintained the TWT brand, marketed its initiatives to build an audience, provided onsite staffing for clear execution of day-to-day objectives, deployed media strategies to garner press, developed content to engage the audience, managed sales systems to increase revenue, negotiated contracts to streamline operations, and provided client service to offer an exemplary sales experience.

Public Relations

The team developed a public relations plan and systematically pitched to local and national media, garnering several feature print and web stories. They also pitched speaking engagements for George Davison and Tamara Krinsky that led to various panel and speaking opportunities. Outside of media relations, the show was positioned as a new and innovative program on the forefront of technology and sustainability practices.

Photography

Professional imagery was deployed through various outlets to promote rich visuals. Multiple photo shoots were scheduled with cast and crew for press and behind the scenes shots.

Web Design

A full website was conceptualized with personas, mood boards, wireframes, and other elements to develop a visually appealing, custom-coded platform that focuses on seamless content management and user experiences that translate the core message of Tomorrow’s World Today.

Graphic Design

Created an entire catalog of branding elements for Tomorrow’s World Today.

Marketing and Promotions

Marketing collateral that included flyers, banners, backdrops, and branded giveaways, were created to further promote the messaging of technology and sustainability to a broad audience.

An outbound promotional campaign was created that entailed booth set up at various events. Our main purpose was to promote brand awareness and capture leads for the Tomorrow’s World Today Newsletter.

Social Media

An in-depth social media campaign was developed and executed using various posting and engagement strategies that increased audience awareness, generated new viewers and provided leads for the sales team.

Media Buying and Contract Negotiation

Flying Cork performed all broadcast media buying and contract negotiations for partners of the program.

Advertising

A traditional and digital advertising campaign was developed to maximize exposure in a cost-effective manner.

Sales Support

Deployed and managed an onsite sales team to sell traditional, digital, and product placement packages.

Content Development

Developed a production calendar and executed a content plan that: Increased web visibility, provided valuable SEO, grew audience engagement and improved the overall quality score and the global ranking of the website.

Partner Support

Our team provided creative and logistical support for show partners that included branded digital and video collateral, marketing, and public relations blueprints, and email marketing deliverables.

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