The Paid Search Account Manager plays an integral role in executing paid search campaigns, supporting strategies, and presenting recommendations directly to our clients. This role requires a strong understanding of paid search to effectively drive day-to-day execution of campaigns to generate leads. The Account Manager will collaborate with the executive team to ensure all testing and reporting is clear and communicated. This person will report to the client’s executive team.
Essential Functions:
Execute and support paid search campaigns, including but not limited to account setup, strategy development, organization, and management .
Ability to use reporting, analytics, and trend tools on a daily basis
Campaign set-up: keyword development, ad copy creation & testing, account set-up, bid and budget management.
Responsible for all basic tactical execution and campaign audits
Effectively prioritizes efforts to focus on delivering on the most important KPI’s, tracks and reports on campaign results, data analysis and participate in weekly client calls
Plan, design, and operate paid search campaigns: Campaign Launches, Campaign Management, Budget Management, Bid Management & A/B Testing
Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis
Core Competencies:
Learning on the Fly – Learns quickly when facing new problems, relentless learner, open to change, improves, enjoys challenges and finding solutions
Presentation Skills – Effective in a variety of formal presentation settings, gains positive attention, changes tactics that aren’t working
Customer Focus – Dedicated to meeting and exceeding expectations of our client, establishes and maintains effective relationships with client and client’s sales team.
Action Oriented – Enjoys working hard, full of energy for new challenges, seizes opportunity.
Functional/ technical skills – Strong functional and technical knowledge and skills within paid search. Ideal candidate will possess a strong understanding of analytics.
Creativity – Comes up with new and unique ideas, original, and always adds value to brainstorming
Peer Relationships – Finds common ground/solves problems for the good of all, solves problems with peers, is a team player, collaborates and supports peers.
– 2-4+ years of related paid search work experience
– Hands on experience in managing monthly campaign budgets from $75,000 – $200,000
– Experience with competitive reporting
– Strong experience with Microsoft Excel
– Google AdWords Certified
– Proficient in Microsoft Bing Ad
– Excellent communication and interpersonal skills
Flying Cork is an equal opportunity employer and does not discriminate against any applicant or employee because of race, color, religion, sex, national origin, disability, genetic information, age, or military or veteran status in accordance with federal law. In addition, the Company complies with applicable state and local laws governing non‐discrimination in employment in every jurisdiction in which it maintains facilities. The Company also provides reasonable accommodation to qualified individuals with disabilities, pregnant individuals, and individuals with sincerely held religious beliefs, in accordance with applicable laws.
