Timberlane

Timberlane – a Pennsylvania-based custom exterior shutter company – partnered with Flying Cork to deliver leads interested in boosting their curb appeal.

For more than 20 years, Timberlane has been using exemplary craftsmanship to create custom shutters. But in 2013, the company was struggling to generate leads. An agency was trying to drive traffic through paid search, but performance was lackluster, to say the least.

Objectives

Flying Cork’s first priority fell to driving as many leads as possible for as low of a cost as possible. Simple: Prioritize spend on driving mobile leads. The cost-per-lead (CPL) is low, and considering it’s a mobile world, that’s where we’ll find the best potential Timberlane customers.

Results

Since Timberlane partnered with Flying Cork, our team increased clicks, impressions, and conversions each year. Through continual optimization and realized efficiencies, the conversion rate steadily improved and the cost per lead has come down each year.

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