To boost sales of the GAMMA Pickleball category while offering an
updated, streamlined user experience for all GAMMA customers,
Flying Cork developed a new website with strong conversion path
optimization, bringing both tennis and pickleball under a unified
Flying Cork also developed an enhanced checkout experience,
migrating GAMMA from a home-grown CMS to WordPress and
Woo Commerce, thereby making the site easier for the product
and content teams to update with increased frequency.