Conquering the Car Insurance Zoo: Paid Search Marketing, Affiliate Marketing, Landing Page Design and Development, Analytics
Expanded the Zebra’s paid search account to more than half a million keywords. Streamlined data collection. Refreshed ad copy. Aligned copy with landing pages.
In one year, lead volume grew 200%. Monthly search lead volume exponentially increased. Cost per search lead decreased by 77%. Conversion rates increased by 14%. Click-through rates on paid search ads increased from 0.24% to 1.10%.