A website is like your home base. It’s essentially the foundation to which your other marketing pieces are built. Without a strong foundation, your collective efforts will likely crumble.
Maintaining a website that provides value to your target audience is an ongoing battle. It’s not like a Ronco Rotisserie where you can Set it and forget it!
Your website requires constant attention and updating. Now, that’s if we lived in a perfect world.
Business owners small and large know firsthand just how daunting the day-to-day management of their company can be. And, keeping tabs on their website on a regular basis can easily be left on the back burner.
But, if you’re reading this, you’re here for a reason. You understand the importance of a website and you want to know some tell-tale signs that it might be time for a facelift.
Let’s get to it.
Five Signs You Should Redesign Your Website
It’s not mobile responsive
In this day and age, your website has to be mobile friendly. Why? Because according to Statistica, 52 percent of all website traffic comes from mobile users. So, if your website is not mobile-friendly, that percentage of people who land on your site via their mobile device will be greeted by a less-than-favorable experience. Not to mention, Google is now focused on basing their rankings on mobile rather than the desktop version of a website. If you’re not quite sure if your website is mobile responsive, check out Google’s Mobile-Friendly Test to get your answer.
High bounce rates
One of the biggest indicators that you’re more than likely due for a website redesign is a high bounce rate. This piece of data shows the rate at which users are leaving your website. The higher the number, the quicker your users are jumping off your website and on to the next one. Some factors that can increase your website’s bounce rater are, but not limited to:
- Slow load times – You’ve probably landed on a website only to be met by a webpage that loads just about as slow as a turtle crossing the road. In those instances, you probably rolled your eyes and then navigated back to the search results to start over. Not only can slow loading pages inhibit your website’s overall performance, but Google holds sites with faster loading times in higher esteem which can help your site’s rank.
- Errors – If by chance you notice a spike in your website’s bounce rate, you might want to take a look at your site to make sure that you’re not experiencing any 404 errors. A 404 error occurs when the server can’t retrieve the page that was requested. This can be caused by the following:
- The file that was requested has been renamed.
- The requested file was moved to another location and/or deleted.
- The requested file doesn’t exist.
Simple updates are difficult to make
Making minor tweaks and changes to your website are a common occurrence. However, when simple changes like adding a blog post or even changing a product description are difficult to make, you might want to consider building a new website with a content management system (CMS) that everyone on your team can use. So, if your website is difficult to work with or a third-party holds the keys to making updates on your site, no matter how big or small, a website redesign can be your solution.
It’s hard to navigate
User experience can make or break your website’s performance. A great website is created FOR the user meaning it provides valuable content that’s relevant to the users’ needs and it’s easy to navigate. If your site is, for lack of a better term, clunky in that it makes your audience do nothing short of jump through hoops of fire to get the information that they want, then it’s time to go back to the drawing board and draft out a new design and user path to better their experience while on your website.
It looks old
Last but certainly not least, perhaps the most obvious sign that you need to redesign your website is if it looks old and outdated. We’re living in a time where facelifts are as common as grabbing a cup of coffee in the morning and that same mindset should be applied to your website as well. If you’re rolling with the “What’s wrong with it? This website worked for us 20 years ago,” you DEFINITELY need a website redesign. Because even people with absolutely no web design background can spot an outdated website. And, let’s not forget that every page on your website acts as a first impression. Aesthetically-pleasing and easy-to-use websites help make a good first impression and build and gain the trust of your consumers.
If you feel like you’re in the market for a website redesign or aren’t sure if your site needs an update, contact us today and we’ll work with you to get you the site you want and your audience deserves.