A website is like your home base. It’s essentially the foundation to which your other marketing pieces are built. Without a strong foundation, your collective efforts will likely crumble. Maintaining
What are Personas and Why are They Necessary?
Being in the world of marketing, you’ve probably heard the phrase persona thrown around in a strategy meeting. You likely have an understanding of what a persona is and how
Elements of an Effective Landing Page
Millions of marketing dollars are spent every year on digital paid advertisements. Wouldn’t it be great if you could make those dollars work harder for you? Imagine if you could