In case you missed it, news is swirling that a new standalone Instagram shopping app, which may be called IG Shopping, could be in the works. In case you really missed it,
What Social Media Metrics Should You Be Paying Attention to?
I think it’s safe to say that we all understand just how important data is in guiding our social media marketing efforts. Not only does it help us create content
Three Tools Every Social Media Marketer Should Be Using
Whether you only run one account or 15, keeping up with social media can be a challenge. Every single day, marketers are met with changes to algorithms, updates to platforms,
Five Social Media Marketing Tips for the Holiday Season
The holiday season is quickly ramping up, and a sound social media marketing strategy could be the difference in whether or not the holidays are merry and bright for your
The Golden Rule of Social Media
“Treat others the way you want to be treated.” I’m sure at some point in your life someone has recited that age-old adage to you. Well, today I’m going to
If You Aren’t Doing This On Twitter, You’re Doing it Wrong
I’m going to channel my best Joan Rivers impression when I ask, “Can we talk?!” In this blog post, I want to talk about Twitter. Yes, Twitter – the social
Five Things You Should Be Doing with Your Social Strategy [Infographic]
Parents everywhere are jumping for joy, a smile on their face and a cup of coffee the size of a small hot tub in hand. The reason for all the
Social Listening: The Two-Prong Approach to Shut Up and Listen on Twitter
Nowadays, social media is like the life support to any good brand. When the plug is pulled, or there’s a kink in the line, the brand suffers. While that may
Three Easy Ways Small Businesses Can Boost Their Marketing Efforts
Small Business Saturday has come and gone. Maybe you’re feeling the rush from all the extra customers, or maybe you’re wondering why they didn’t show up. Either way, you might
How to Perfect Your Instagram Aesthetic
Gone are the days when tween girls ruled the world of “Instagram aesthetics.” Crafting a beautiful Instagram aesthetic is becoming a powerful branding tool, and the number of companies hopping