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When it comes to the importance of video marketing, the numbers speak for themselves. In fact, Facebook has reported 10 billion+ daily video views and Instagram Stories touts an impressive 150 million daily users.

While the data alone shows the evolving presence of video in marketing, it’s no surprise that brands big and small are looking to incorporate this element of content into their overall strategies.

Now, more than ever, video is becoming a popular vehicle for consumers to consume their content on-the-go. And, when these videos are optimized for social media, it’s a win-win.

This brings us to an important question, “How do you leverage video marketing to improve your social media strategy?”

I thought you’d never ask.

Here are my three quick tips to get you started.

Set goals.

Just as with any marketing campaign, right out of the gate you want to establish your goals. Whether you’re looking to build brand awareness, increase engagement, or generate leads, you’ll want to set the overarching goal of your videos.

If this seems a little overwhelming, let’s take a step back and look at the big picture of your overall marketing strategy. Keep your upcoming campaigns and product/service launches in mind and figure out how video could help supplement those initiatives. When you can pinpoint what exactly it is you’re trying to accomplish with your videos, you’ll be able to cater that content to fit within the context of the given social media channel.  Setting your goals from the beginning will help keep you focused throughout the creation and implementation of your video marketing efforts for that particular campaign.

Define your audience.

Now that you’ve established your goals, you need to figure out who you’re marketing to. The rule of thumb when it comes to any form of content marketing is to create content with your target audience in mind. When you do that, you’re going to be able to craft a message that resonates with your target audience because the content is relevant to them. This same notion applies to video marketing. Before you can create a video marketing strategy, you need to understand where your audience spends the most time. This information will guide your strategy because you’ll have a better understanding of the length, format and overall feel of your videos. To get a deeper understanding of your audience, utilize tools like Google Analytics and Sprout Social to gain a holistic view of who you’re trying to reach.

Provide value.

As is with any content marketing strategy, you want your video marketing campaigns to provide value to the end user. Once you’ve determined the overarching goals for your video marketing efforts, you need to think about how you can provide value to your target audience. Will your video entertain? Educate? Inform? No matter the end goal, you should always ask yourself this question when creating a video, “Would I want to watch this?” If the answer is no, go back to the drawing board and pinpoint how you could make that piece of content more engaging, more educational…more valuable!

Those were my three video marketing tips to get you started. In the coming weeks, I’m going to discuss the video marketing metrics that you should be considering.

Until then, check out this quick video clip from Hubspot.

The holiday season is quickly ramping up, and a sound social media marketing strategy could be the difference in whether or not the holidays are merry and bright for your company.

With each passing year, with more and more competition during the holiday season, you have to get a little more creative in order to break through the noise of commercials, radio jingles, Facebook ads, and promotional giveaways.

For small businesses, in particular, the holiday season creates prime opportunities for you to be a step ahead of your competition.

Before we dive into my five tips, let’s first highlight three of the biggest shopping days of the holiday season:

Black Friday – November 24
Small Business Saturday – November 25
Cyber Monday – November 27

Now that we have these dates in mind and realize that they’re closer than we thought, it’s not time to panic. It’s time to get to work. Here are five social media marketing tips to keep in mind this year.

Tread Lightly
To err on the side of caution and avoid offending your audience, be cognizant of the imagery, metaphors, and verbiage that you use in your holiday campaigns. Always have your target audience at the forefront of your efforts and keep them in mind when creating holiday campaign content.

Showcase Your Employees
The holiday season is a festive time of the year, which means that company celebrations are a given. Showcasing your employees is a great way to humanize your brand. However, there’s a fine line between putting faces to your company and oversharing. Obviously, you want to avoid the latter. So, before posting pictures from a company holiday party, you’ll want to vet the content and make sure that it aligns with your company’s overall mission. Be tasteful, mindful, and professional when posting.

Give Back

There’s no better time to give back to your loyal customers than during this season of giving. Take some time to make your customers feel special and like they’re an important piece of your business (because they are). Recognize and thank your customers by giving them something of value. When you do this, you’re fostering goodwill that can ultimately create brand advocates who will help spread the word about your business. Happy customers translate into influencers who can help build brand awareness through word-of-mouth marketing.

Grow Your Email List     

Your wish list isn’t the only thing that should be growing this time of year. It should come as no surprise, but people are always looking for freebies and ways to keep money in their wallet. Leverage this information to your advantage and grow your email list by creating a valuable giveaway for your audience. Create a specific promotion on social media that requires your audience to provide their email address as part of their entry. But, before you hit publish on your post, there are a few things to consider so that you avoid being added to the naughty list by local laws:

  1. Make sure that you give your audience the opportunity to opt-in to (or out of) future email communications from your business.
  2. Include full disclosure of the rules and regulations of your contest.

Once you’ve covered these legal bases, make sure that your value proposition is worth it. My rule of thumb for giveaways is that the prize matches what you’ve asked of your audience. Giving you their email address would earn them a greater-value prize than simply liking a Facebook post, for example. Keep this in mind when deciding on the prize for your list-building giveaway.

Be Present

Make sure that you’re manning your social media channels throughout the season to address any issues or questions that come your way. Providing swift customer service to your audience will speak volumes for your business long after the holidays are over. It’s crucial that you stay on top of what people are saying not only about your brand, but your industry as well. Use social listening to your advantage to provide value to your audience.

With all of this information in mind, if this is the first time you’ve thought about your holiday marketing campaigns, don’t panic. Use these five tips to start mapping out your campaigns. If you want to prevent bearing the last-minute rush, get in touch with us today and we’ll make sure that your social campaigns run like well-oiled machines all year ‘round.

Parents everywhere are jumping for joy, a smile on their face and a cup of coffee the size of a small hot tub in hand. The reason for all the excitement? They’re happily seeing their kids off for the start of another school year. But just because our kids are heading back-to-school, doesn’t mean that we can’t learn something new, too. Today’s lesson plan: Social Media Strategy

Essentially, I’m laying the groundwork for your social media strategy with five key elements that you should keep in mind with every campaign you manage.

Social media is the driving force for businesses both small and large to reach their target market, own their niche and make a name for themselves.

Use the infographic below as a jumping-off point, and consider incorporating these tips into your next social media campaign.

Flying Cork social media strategy infographic.

Oh, and there will be a test—every single day when you create content and engage with your consumers, you’re being tested. Are they engaging with your content? Is it relevant to them?

If you need a tutor to help you ace your test, let us know.

 

Out with the old and in with the new and today, I want to offer you some Twitter profile tips that are perfect for YOU!

As we embark on the first month of 2015, we hold tight our New Year’s resolutions. More times than not, New Year’s resolutions are a tad cliché! We all would like to kick a bad habit, work out more and eat less and get organized.

This year, we want to give you a New Year’s resolution that’s a little more feasible: revamping your Twitter profile to make it stand out!

You might be thinking, “What kind of New Year’s resolution is that?” Well, at Flying Cork, we think that this is one resolution that you can keep and the benefits are bountiful for your business!

Update, Update, and Update

Did I mention update? A stale Twitter profile is about as interesting as watching paint dry. As the old saying goes, “Variety is the spice of life,” and this notion applies ten-fold to your business’ Twitter profile! Updating your profile and keeping your followers in the loop is one way to pique their interest and keep their interest. One way to keep followers in the know is to change your profile bio when your company receives new awards or is a launching a new initiative. With that being said, updating your Twitter bio and images not only keeps your profile interesting; it can keep your followers interested in your business, too!

Short and Sweet

Short, sweet and to the point. This isn’t the first time I’ve talked about this and it more than likely will not be the last either! This is the mantra you should repeat to yourself whenever adding content to your profile whether it be it a tweet or an update to your bio. At its core, Twitter is a forum that promotes short and concise messages. One rule of thumb when using Twitter to boost your business is to not mince your words. Rather, by crafting an informative sentence or two, you’ll be able to relay the most important pieces of information that you want your audience to know. In short, decide what’s important, articulate that message in a clear, compelling way, and hit send.

Links

“Hitting the links” no longer is solely about going golfing. In fact, adding links to your Twitter profile is a great way to bring your audience to the main source of information; your website! Twitter offers its users a web link option where you can add your company’s website address as an unshortened URL. Adding your full, unshortened web address is especially great if your company has a personal web domain with your business’ name included! The web link is an essential resource to tell your audience about your company.

Be a People Person

Let me state the obvious: Your followers are important. If you’ve gone through and accomplished the previous steps, it really won’t matter if you don’t have an audience to share them with! Always be mindful of your audience and interact with them. If you have a personal Twitter account and follow your favorite athletes or celebrities, whenever you tweet at them and one of them responds, for that moment in time your world stops, the stars align and you momentarily think you are BFFs. Although that description was a tad on the dramatic side, the case in point is that whenever someone that you follow and admire responds to your tweet, it creates a certain connection between the brand and the person. Translate this notion to your company’s Twitter page and always be responsive to your followers!

All in all, acknowledging your audience’s comments is a great way to create a connection and to show them that their voices are not falling on deaf ears.

So, the next time you log on to your company’s Twitter account; keep these four tips in the back of your head to revamp your Twitter page!

Stay tuned for some new blog topics in the new year!