What is copywriting? If you’re in the world of marketing, you might not understand this because we are so familiar with copywriting and its function. But, for the outsider looking
How to Improve Your Email Marketing Performance
Did you know that email marketing touts the highest ROI of all marketing channels? So, whether you’re for it or against it, if you want to stay ahead of the
Three Ways Content Marketing Can Help Your Business
Content marketing is the foundation to which everything else is built. Think of it this way: without content, SEOs would have nothing to analyze and optimize, emails wouldn’t be sent
Three Tips on How to Leverage Video Marketing to Improve Your Social Media Strategy
When it comes to the importance of video marketing, the numbers speak for themselves. In fact, Facebook has reported 10 billion+ daily video views and Instagram Stories touts an impressive
Five Proven Tips to Make Your Content Work for You!
Content marketing is more than just a term that’s thrown around in the industry; it’s the line of communication that can connect businesses both small and large to their target
New Google News Feed, Who This?
No, you don’t have the wrong number. For the first time in more than 10 years, Google is making some major changes to its interface. If you haven’t heard the
Three Easy Ways Small Businesses Can Boost Their Marketing Efforts
Small Business Saturday has come and gone. Maybe you’re feeling the rush from all the extra customers, or maybe you’re wondering why they didn’t show up. Either way, you might
Writing for the Web: Seven Quick Tips to Make Search Engines (and Your Audience!) Happy
Revisiting, creating or updating your website copy is an intimidating task, especially if you’re in an industry where writing creatively isn’t something you do every day. (Or think about …
For the Love of Blogs!
Blogs are everywhere. Whether it’s a blog about a popular TV show, pets, recipes, fitness or anything in between, blogs are a platform that’s used by many. But, just because