The Golden Rule of Social Media

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“Treat others the way you want to be treated.” I’m sure at some point in your life someone has recited that age-old adage to you. Well, today I’m going to preach it to you again. This time, however, I’m adding a little spin to it and…

Pittsburgh: The City of Champions and Change

As a brand-new hockey season is drawing near, I wanted to take some time to enjoy the late-game heroics that sealed the deal for the back-to-back Stanley Cup Champions, our hometown team, the Pittsburgh Penguins. To do just that, I found…

If You Aren’t Doing This On Twitter, You’re Doing it Wrong

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I’m going to channel my best Joan Rivers impression when I ask, “Can we talk?!” In this blog post, I want to talk about Twitter. Yes, Twitter – the social media site that’s seen as a dinosaur in comparison to its competitors. Let…

You’ve Got Mail: Responsive or Adaptive Emails?

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What is the biggest difference between a responsive email and an adaptive one? In reality, your budget. In this blog, I’m going to compare these two mobile-friendly methods of building emails and what each of them means for the end user’s…
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Five Things You Should Be Doing with Your Social Strategy [Infographic]

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Parents everywhere are jumping for joy, a smile on their face and a cup of coffee the size of a small hot tub in hand. The reason for all the excitement? They’re happily seeing their kids off for the start of another school year. But just…

Five Proven Tips to Make Your Content Work for You!

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Content marketing is more than just a term that’s thrown around in the industry; it’s the line of communication that can connect businesses both small and large to their target audience. In a world where we’re inundated with content,…

What are Personas and Why are They Necessary?

Being in the world of marketing, you’ve probably heard the phrase persona thrown around in a strategy meeting. You likely have an understanding of what a persona is and how we in the industry use them to help craft messaging that resonates…

New Google News Feed, Who This?

No, you don’t have the wrong number. For the first time in more than 10 years, Google is making some major changes to its interface. If you haven’t heard the news yet, Google is doing away with the tried and true, simple interface on…
target audience

How to be a Successful Business in a Big Data World

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Out With the Old In With the New Given the current state of many businesses in Pittsburgh today, attempting digital marketing/advertising is not a new concept by any means, but if done correctly a small business can now effectively compete…

Messy Gmail Inbox? Automate It!

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I don't know about you, but I receive tons of emails each day in my Gmail inbox. Some are my fault; I had signed up for a newsletter on a whim because it was something I was actually interested in (like sales at Michael's or DSW), and others…

Social Listening: The Two-Prong Approach to Shut Up and Listen on Twitter

Nowadays, social media is like the life support to any good brand. When the plug is pulled, or there’s a kink in the line, the brand suffers. While that may sound like an extreme analogy, it’s really not by today’s digital marketing…
Small Business

Three Easy Ways Small Businesses Can Boost Their Marketing Efforts

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Small Business Saturday has come and gone. Maybe you’re feeling the rush from all the extra customers, or maybe you’re wondering why they didn’t show up. Either way, you might be considering what you can do to increase your online presence…