Instagram Shopping: The next Standalone App?

In case you missed it, news is swirling that a new standalone Instagram shopping app, which may be called IG Shopping, could be in the works. In case you really missed it, in 2016, Instagram rolled out with “shoppable tags.” This feature…

Five Signs You Should Redesign Your Website

A website is like your home base. It’s essentially the foundation to which your other marketing pieces are built. Without a strong foundation, your collective efforts will likely crumble. Maintaining a website that provides value to your…

Three Copywriting Tips to Give your Content a Boost

,
What is copywriting? If you’re in the world of marketing, you might not understand this because we are so familiar with copywriting and its function. But, for the outsider looking in, there’s a general haze of confusion that surrounds copywriting. Before…
Flying Cork Digital Marketing versus Traditional marketing graphic

Digital Marketing vs. Traditional Marketing: What's the Difference?

If you’ve landed on this blog post, you want to know the difference between digital marketing and traditional marketing. And I am here to tell you that the difference between both forms of marketing is that one is digital and the other is…

What Social Media Metrics Should You Be Paying Attention to?

I think it’s safe to say that we all understand just how important data is in guiding our social media marketing efforts. Not only does it help us create content that’s based on the interests, pain points, questions, etc., of our target…

How to Improve Your Email Marketing Performance

Did you know that email marketing touts the highest ROI of all marketing channels? So, whether you’re for it or against it, if you want to stay ahead of the curve, you’ll continue to push full steam ahead with your email marketing efforts. Easier…

Three Ways Content Marketing Can Help Your Business

Content marketing is the foundation to which everything else is built. Think of it this way: without content, SEOs would have nothing to analyze and optimize, emails wouldn’t be sent out and social media posts wouldn’t be published. I could…

Three Tips on How to Leverage Video Marketing to Improve Your Social Media Strategy

,
When it comes to the importance of video marketing, the numbers speak for themselves. In fact, Facebook has reported 10 billion+ daily video views and Instagram Stories touts an impressive 150 million daily users. While the data alone shows…

Three Tools Every Social Media Marketer Should Be Using

Whether you only run one account or 15, keeping up with social media can be a challenge. Every single day, marketers are met with changes to algorithms, updates to platforms, and new best practices that we have to take into consideration for…
Nametag with Flying Cork logo

What's in a Name?

,
Your company’s name means something. It’s the first thing potential customers learn about you. It’s how your story with them begins. Our name means something, too. In fact, Flying Cork came to be because we are driven to help our…

The Future of PPC: Marketing in the New Year

,
Another year is quickly coming to a close and as we prepare for 2018, I wanted to take the time to dive a little deeper into the future of pay-per-click (PPC). Let’s get started. Search Advertising The paid search market is highly competitive;…

Five Social Media Marketing Tips for the Holiday Season

, ,
The holiday season is quickly ramping up, and a sound social media marketing strategy could be the difference in whether or not the holidays are merry and bright for your company. With each passing year, with more and more competition during…