I’m Not Don Draper, Thanks for Asking

Advertising is a broad term. When I tell people that I work for an ad agency, many times I get the response: “So, you’re like Don Draper from Mad Men?”. The answer I usually give is “No. I’m not that well-dressed, I’m happily married,…

The Blueprint For Successful Email Initiatives

When I am meeting with someone about email marketing and they refer to their campaigns as “eblasts,” I cringe. An eblast is messaging shot across cyberspace, hopefully ending up in the right recipient’s inbox, giving them the information…

What is Programmatic Ad Buying and why should it be Part of Your 2014 Marketing Plan?

We have all seen the stats on display advertising, like you are more likely to birth twins or survive a plane crash than to click on a banner ad. Though these stats may be statistically accurate, at the end of the day, we all know display advertising…

The Five W’s of Content Strategy

There are several articles on your LinkedIn feed about it. Forbes is talking about why you need it. Maybe your leadership team is even requesting one for 2014. What is it? A content strategy. But just what is it, and how will it benefit your…

Considerations Before Partnering with a Digital Agency

The decision to hire a digital advertising agency is a significant investment. It often requires a rigorous evaluation of a company’s business needs before entering into a new partnership. Most independent, traditional full-service advertising…

Adwords Certified: A Guide to Passing the Google Adwords Exam

There have been quite a few changes to the Google Adwords certification program over the past few months. Google Partners has replaced the Google Certification Program (GCP). The transition includes improvements that will make it easier and…

Ready. Set. Shop!

With Thanksgiving approaching, most have pushed aside the turkey and stuffing and are focusing on the upcoming sales. Everyone is trying to get a head start on shopping, and Black Friday is slowly becoming Black Thursday. Well, maybe not completely…

SEO: The Shifting Landscape

In a previous post, we addressed how Google is fine-tuning their search algorithm for longer, more complicated searches to provide the best results to their users. When looking at the big picture, this is just the most recent change in a long…

Practicing What you Preach as an Interactive & Digital Agency

If you haven’t noticed, Flying Cork has gotten a new facelift. Our new responsive designed site was the pivotal first step into truly adopting the methodologies and strategies we recommend to our clients. The truth is, over the past six months,…

Prescription for SEO

There is an active interest in searching for health and medical content online. The number of searches and visits to health-related sites is well into the hundreds of millions with WebMD’s network of sites reaching an average of 86 million…

Mobile Web Applications and Gamification

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It's no secret that people enjoy play. We spend our free time, away from our work, at play. In fact, as of 2008, a significant portion of the average American's income went toward entertainment spending ranging from companion animals and their…

Inbound Marketing: Buzzword or Buzz Worthy?

New Terminology in Advertising is never in short supply. CEOs and VPs that have attended the latest trendy marketing conference returned excited about the new strategies for increasing or measuring advertising and marketing performance. After…