In case you missed it, news is swirling that a new standalone Instagram shopping app, which may be called IG Shopping, could be in the works.
And, in case you really missed it, in 2016, Instagram rolled out with “shoppable tags.” This feature created a more immersive shopping experience for users as retailers could promote their products directly from their Instagram picture.
To interact with a shoppable tag, all that a user has to do is tap the image and an additional tag will appear that denotes the product and its price. If the user clicks that tag, they’ll be taken to a product page for that particular item. This feature created a sense of convenience for consumers to make a purchase from Instagram.
It seems as if shoppable tags paired with the fact that, according to Sprout Social, 80 percent of users follow a business on Instagram with 60 percent hearing about a product or service through the platform (AKA consumer demand), could be the inspiration for a standalone app as Instagram is working towards becoming an eCommerce platform of sorts.
So, as the what ifs continue to swirl, here are my initial thoughts on the matter:
With all of this speculation comes the realization that there are a lot more avenues of opportunity that brands large and small can utilize and leverage to build and grow their business online and, more specifically, through social media.
What do you think about the possibility of a standalone Instagram shopping app?