I’m going to channel my best Joan Rivers impression when I ask, “Can we talk?!” In this blog post, I want to talk about Twitter. Yes, Twitter – the social media site that’s seen as a dinosaur in comparison to its competitors.
Let me start by saying that I love Twitter for a number of reasons. To me, Twitter is like the hotline for the public’s opinion. It’s where we go for news, to express our thoughts, and to join in on conversations. (Shameless plug alert: Here’s my blog post on social listening via Twitter.)
If you’re still rolling your eyes so hard you could do a somersault, let me ask you a few questions.
What social media site do you turn to in order to voice your opinions about your favorite show? How about to post your thoughts on a political debate or to complain about poor service you received from a company? What if you actually want to say something positive about someone or something?
If I had to guess, you likely thought to yourself – Twitter. And to that I say, I told you so.
Attitude aside, all of this information leads me to the main focus of this blog post: the power of Twitter chats.
If you’re unfamiliar, let me give you the Cliff’s Notes version.
A Twitter chat is essentially a Q&A session that’s moderated by either a company or an influencer. The Twitter chat starts with a question from the moderator, and participants chime in with their thoughts and use the custom hashtag for that particular Twitter chat.
Sounds like a good time, right? Right!
Obviously, I’m a sucker for a good Twitter chat. My Google calendar has recurring reminders for various chats so I can join in on the conversation if I’m not otherwise occupied. A few of my favorites (in no particular order) are:
- #TwitterSmarter hosted by Madalyn Sklar
- #SproutChat hosted by Sprout Social
- #ContentWritingChat hosted by Express Writers
- #AdweekChat hosted by Adweek
Why do I love Twitter chats? I thought you’d never ask. Here are my top three reasons.
You can connect with others in your industry.
As digital marketers, we’re constantly tasked with learning as much as we possibly can and then forgetting what we just learned in favor of the new and improved strategy that was released two minutes ago. The industry is constantly evolving and it’s our job to evolve with it. What better way to tap into the minds of our peers than with a Twitter chat? Each chat has its own theme, and from that theme comes a variety of different questions. The nice part about a Twitter chat is that you can respond to the question and then “listen” in to see what others in the industry are saying, too. This gives you the chance through social listening to engage with others.
You can showcase your expertise.
In the real world, we find it to be a bit intrusive, to put it lightly, when people insert themselves into conversations. We hit them with a middle-school girl caliber side-eye and wonder what makes them think they can just state their opinion? Well, when it comes to Twitter chats, the exact same thing happens. The only difference is that the negativity is removed and all that’s left is people who share the same affinity for a certain topic and offering their insight. During a Twitter chat, you have the chance to insert yourself into a conversation and show that you know what you’re talking about—what’s more, it’s welcomed! In essence, you’re flexing your marketing muscles by adding your expertise and your opinion into the mix. Plus, it feels good to have your tweets acknowledged by the moderator and your peers!
You can build your following.
As with most things pertaining to the social media world, the more consistent you are with your approach, the more likely you are to see positive results. In my case, I manage the Flying Cork Twitter profile, and through my engagement via Twitter chats, I’ve seen our tweet impressions, profile visits, mentions and number of followers steadily increase. In fact, August was the first month that I pushed full steam ahead in posting on our Twitter feed and participating in Twitter chats, and though it’s a small case study, as you can see from the screenshot below, the numbers don’t lie. The more you tweet and the more you engage with others, the better your chances are of increasing your reach and building your following.
Conversely, you can’t just respond with one-word answers or give a lackluster performance and expect positive results. Just like on all social channels, building a Twitter following takes time and effort, a commitment to providing value, and consistency and patience once your strategy is implemented. While I know that August’s numbers are impressive for our agency, I also know that those numbers won’t continue their upward trend if I don’t put in the work and use Twitter chats to Flying Cork’s advantage.
Now, that I’ve highlighted my top three benefits of joining in on Twitter chats, are you convinced of their power to help put your name out there, engage with your peers, and build your following?
Still need a little coaxing or maybe a little help? Say no more. Let’s chat.