O‘Pin’ for Business: How to use Pinterest to your Advantage

Social media is constantly evolving and is becoming the backbone to many companies’ marketing efforts. Social media allows a company to engage with consumers and to show not tell their followers what their brand has to offer them. It’s on these networks that companies can put their best foot forward and stand out amongst their competitors.

However, in order for the latter to happen, your brand has to come to battle equipped with a social plan and strategy for each specific social media platform.

Today, in particular, we want to “pin” down some tips on how to use Pinterest to your advantage.

Before we share our Pinterest tips, let’s take a quick overview of this social network. In short, Pinterest allows its users to visually share and uncover new interests by “pinning,” otherwise known as sharing, videos, and images to their own boards (a collection of “pins” that usually fit into a common theme).

So, without further ado, here are five Pinterest tips to benefit your business:


Pinterest is a great outlet for businesses to use because it gives them a chance to show their credibility and expertise in their specific industries. Let’s say that you own a coffee shop and you create a Pinterest board that features coffee inspirations. Not only could this type of board attract possible new customers, it also has the potential to increase your credibility as a business. Your boards can increase your value to future customers, as well as existing customers.


At its core, Pinterest is a visually stimulating site, and each category, whether its fashion, food or home décor, offers the user what seems to be an endless scrolling experience of engaging images and videos. Well, there is more than what meets the eye with those pins. In fact, from a business standpoint, Pinterest can provide your brand with more back-links, which are hyperlinks from one page to another. In this case, the back-link would be to your website. Back-links are a key SEO ranking signal that will, in turn, better your company’s visibility.


When creating your boards, be sure to come up with a creative and catchy title. To go back to the coffee shop example, you wouldn’t want to create a board that was blandly titled, “Coffee.” That’s why it’s a great idea to think outside of the coffee pot and create more robust titles that will draw users into clicking through your boards.


“Pin It.” This is a great tool to add to the content on your website. The “Pin It” icon encourages consumers to actively engage with your company’s content. I’ve talked about social icons before, and this icon falls into the same category because it allows users to share content from your site to their Pinterest boards. Not only does that give your brand visibility, it also gives your company a gauge of what type of content is resonating with your audience.


Consistency is key when it comes to maintaining your boards. Creating a pinning schedule is a great way to help keep you on track when it comes to updating your boards on a regular basis. By doing so, it will keep your presence on Pinterest known. Take the time to scour the site and look at popular pins in your industry to get a better idea of what type of content your audience is favoring. From there, you can better choose what type of images and videos to pin to your boards in order to create traction around your profile. Sticking to a pre-determined schedule is a great way to stay on the consumer’s radar and to keep your thumb on the pulse of the industry.

Though Pinterest might not be suitable for every company out there, if you feel that you can create boards and fill them with interesting, relevant content, odds are, Pinterest is a great asset to add to your marketing strategy!