What & Where?
We are excited to announce that Flying Cork is hosting our first marketing automation event at the Andy Warhol Museum on 4/16 from 6 – 9pm. We are bringing in guest speaker Sangram Vajre, The Director of Marketing at Pardot to discuss the alignment of Marketing and Sales through Marketing Automation. Sangram is responsible for all aspects of marketing for Pardot including Awareness, Demand Generation, and Pipeline Acceleration. He can be seen here speaking at the most recent DreamForce conference. Drinks and appetizers will be served during an hour of networking prior to Sangram’s talk.
Marketing automation is a category of technology that allows companies to streamline, automate, and measure tasks and workflows, so they can increase operational efficiencies and grow revenue faster. In layman’s terms, marketing automation solutions helps marketers and sales professionals drive more value out of every single lead.
The International Data Corporation (IDC) predicts that the total market for automating marketing will grow from $3.2 billion in 2010 to $4.8 billion in 2015. Some of the factors influencing its growth are changing buyer behaviors, greater emphasis on revenue generation and measurement in the wake of the 2008 recession, and the ease of adoption through the software-as-a-service (SaaS) delivery model (via Pardot and other solutions).
Since marketing automation solutions are rather new there are few experts available to own and leverage all components of these systems within an organization. At Flying Cork, we have invested heavily in marketing automation because we know the value it brings to our customers beyond lead generation. A true marketing automation strategy is a blend between science and art, which Flying Cork has historically blended quite well in our data-centric approach to interactive and digital marketing.
Who Should Attend?
We encourage all marketing and sales professionals who are interested in or have already invested in a marketing automation solution to attend. This is a great opportunity to get more information on how a marketing automation strategy can benefit your organization and hear it first hand from one of our preferred marketing automation partners.