Needs Analysis

The Case for Needs Analysis

The Case for Needs Analysis You may have seen it posted many times on LinkedIn; in fact, I just saw it today: Which (marketing automation, email distribution system, etc.) system

Lead Generation: Quality vs. Quantity

Lead Generation: Quality vs. Quantity

Lead generation can be tricky. Managing an effective lead gen channel requires ongoing scrutiny and an intent focus on program goals and core key performance indicators (KPIs). Because each program