Small Business Saturday has come and gone. Maybe you’re feeling the rush from all the extra customers, or maybe you’re wondering why they didn’t show up. Either way, you might
Can You Use More than One H1 Tag on a Web Page?
I’d just written an SEO report for a client who had been using an H1 tag in multiple places per page on their site—something I see fairly often—and as usual,
Social Media, Content Strategy and the CrossFit Games
Confession: I’m a CrossFit® junkie, so I was beyond excited to watch the Reebok CrossFit Games last week. But even as I amped up my personal excitement, I started to
The Case for Needs Analysis
The Case for Needs Analysis You may have seen it posted many times on LinkedIn; in fact, I just saw it today: Which (marketing automation, email distribution system, etc.) system
Why You Should Integrate Email As Part of Your Digital Strategy
The most successful digital strategies include email. If planned well, the ROI is second to none. Check out Senior Designer Trish Duffy’s graphic below to learn more. Sources emailstatcenter.com/Deliverability.html litmus.com/blog/48-of-emails-are-opened-on-mobile-gmail-opens-down-20-since-tabs
Lead Generation: Quality vs. Quantity
Lead generation can be tricky. Managing an effective lead gen channel requires ongoing scrutiny and an intent focus on program goals and core key performance indicators (KPIs). Because each program
What Happens in Vegas…has an Impact on Your Media Buys
“What happens in Vegas, stays in Vegas.” In my case, I hope this isn’t true. No, I didn’t get married by Elvis to a girl I met off the strip
Copywriting and Content: Similar, but not the same
Many professionals in our industry use “copy” and “content” interchangeably. While we might not make a distinction, they are different. I need a content strategy stat! (psst, what is that
I’m Not Don Draper, Thanks for Asking
Advertising is a broad term. When I tell people that I work for an ad agency, many times I get the response: “So, you’re like Don Draper from Mad Men?”.