Your company’s name means something. It’s the first thing potential customers learn about you. It’s how your story with them begins. Our name means something, too. In fact, Flying Cork
The Future of PPC: Marketing in the New Year
Another year is quickly coming to a close and as we prepare for 2018, I wanted to take the time to dive a little deeper into the future of pay-per-click
Elements of an Effective Landing Page
Millions of marketing dollars are spent every year on digital paid advertisements. Wouldn’t it be great if you could make those dollars work harder for you? Imagine if you could
How to Get the Most out of Facebook Advertising
Have you ever tried to run a Facebook ad only to find that it didn’t achieve your goals? Did you find yourself with no extra sales, little engagement and the
Google to Remove Real Estate – Winners and Losers
Late last week, Google announced that they will be removing the right rail ads from desktop searches, and now will only serve ads at the top and bottom of the
Lead Generation: Quality vs. Quantity
Lead generation can be tricky. Managing an effective lead gen channel requires ongoing scrutiny and an intent focus on program goals and core key performance indicators (KPIs). Because each program
Paid Search: Thoughts from a (Former) Unbeliever
Hello, my name is Betsy, and I used to not believe in the value of a paid search strategy. “Real traffic” and “real leads” only came through respectable “real placements”
Remarketing Lists for Search Ads Fill a Giant Google Adwords Hole
In the past few months we have seen quite a few updates and changes to Google Adwords. Along with a slick site redesign, Google has rolled out some new features.
Paid Search Arbitrage – Who is it Really Benefiting?
Search Arbitrage is the practice of purchasing a keyword on one search engine (i.e. Google) while directing the person searching to another engine (i.e. Ask.com, about.com, info.com) for the same
What Happens in Vegas…has an Impact on Your Media Buys
“What happens in Vegas, stays in Vegas.” In my case, I hope this isn’t true. No, I didn’t get married by Elvis to a girl I met off the strip