In this series, we’re going to explore marketing and advertising campaigns that changed America and put certain products and ideas into our homes and heads. Some will surprise you, some
The American Breakfast was a PR Stunt?
Close your eyes. Wait, actually, don’t close them. You can’t read this if your eyes are closed. Let me start over. Look into the distance and think about what a
Digital Marketing vs. Traditional Marketing: What’s the Difference?
If you’ve landed on this blog post, you want to know the difference between digital marketing and traditional marketing. And I am here to tell you that the difference between
The Future of PPC: Marketing in the New Year
Another year is quickly coming to a close and as we prepare for 2018, I wanted to take the time to dive a little deeper into the future of pay-per-click
Five Social Media Marketing Tips for the Holiday Season
The holiday season is quickly ramping up, and a sound social media marketing strategy could be the difference in whether or not the holidays are merry and bright for your
The Golden Rule of Social Media
“Treat others the way you want to be treated.” I’m sure at some point in your life someone has recited that age-old adage to you. Well, today I’m going to
Pittsburgh: The City of Champions and Change
As a brand-new hockey season is drawing near, I wanted to take some time to enjoy the late-game heroics that sealed the deal for the back-to-back Stanley Cup Champions, our
If You Aren’t Doing This On Twitter, You’re Doing it Wrong
I’m going to channel my best Joan Rivers impression when I ask, “Can we talk?!” In this blog post, I want to talk about Twitter. Yes, Twitter – the social
You’ve Got Mail: Responsive or Adaptive Emails?
What is the biggest difference between a responsive email and an adaptive one? In reality, your budget. In this blog, I’m going to compare these two mobile-friendly methods of building
Five Things You Should Be Doing with Your Social Strategy [Infographic]
Parents everywhere are jumping for joy, a smile on their face and a cup of coffee the size of a small hot tub in hand. The reason for all the