Throughout our history, advertising has shaped and changed our culture. There are some cases where that happens in small ways, a subtle shift in public perception that over time becomes
The Marlboro Man Gives Us a Lesson Lifestyle Advertising
Picture yourself driving through a mountainous area, you’re surrounded by lush greenery in your top-down Jeep. The wind is blowing through your hair as you take in the exotic scenery.
From Sweat to Sales: Deodorant
There’s nothing like that internal groan that happens in your mind when you’re on your way to work and you realize you forgot to put on deodorant that morning. Now
Give Yourself a ‘Coffee Break’
You enter the office, anticipating another busy day at work. You bid your coworkers a ‘good morning’ as you head to your desk to drop off your things. You sign
How It Became the Game Boy (Not Girl)
Picture a group of young friends gathered at home playing a violent video game. They’re playing on teams and one team is destroying the other. They’re running through an obstacle
The Hathaway Man & An Eye for Advertising
We’ve seen it in the Dos Equis ‘most interesting man in the world’ ads when we’re being told to “Stay thirsty, friends.” We’ve seen it in the many characters in
How The Hollywood Sign Became Famous
In this series, we’re going to explore marketing and advertising campaigns that changed America and put certain products and ideas into our homes and heads. Some will surprise you, some
The American Breakfast was a PR Stunt?
Close your eyes. Wait, actually, don’t close them. You can’t read this if your eyes are closed. Let me start over. Look into the distance and think about what a
Digital Marketing vs. Traditional Marketing: What’s the Difference?
If you’ve landed on this blog post, you want to know the difference between digital marketing and traditional marketing. And I am here to tell you that the difference between
The Future of PPC: Marketing in the New Year
Another year is quickly coming to a close and as we prepare for 2018, I wanted to take the time to dive a little deeper into the future of pay-per-click