Did you know that email marketing touts the highest ROI of all marketing channels? So, whether you’re for it or against it, if you want to stay ahead of the
You’ve Got Mail: Responsive or Adaptive Emails?
What is the biggest difference between a responsive email and an adaptive one? In reality, your budget. In this blog, I’m going to compare these two mobile-friendly methods of building
How to “Sleigh” Your Holiday Email Marketing
Whether you want to believe it or not, the holidays are right around the corner and with this season comes the need for a strong holiday email marketing strategy. As
Email List Building Strategies to Get Your Message Heard
“If you build it they will come…” It would be difficult to argue against the importance of staying in touch with your customers. However, traditional materials like physical mail can
Four KPIs Every Email Marketer Should Use
How do you define the success of an email marketing campaign? It all goes back to your campaign goals. If you don’t know what your goals are, how will you
Is the Email Preheader the New Subject Line?
I know what you’re thinking. You’re saying, “I have a hard enough time creating a subject line and now you’re throwing more at me! Pre-headers are for the birds!” Well,
Four Holiday Email Marketing Tips
‘Twas the week before Christmahanakwanzika and all through office Not an employee was emailing, not even in marketing; The empty templates were all lonely and bare, In hopes that someone
Making the Most of Your Email Program
The days of successful batch & blast email marketing are a nostalgic memory. Mass-mailings do not work the way they once did, and may even be hurting your mailing reputation
Email List Hygiene: It’s Time to Start Spring Cleaning
It’s that wonderful time of year again when cold gray skies start to transition into warm sunshine, when the howl of harsh winter wind is replaced by the sound of
Evening of Marketing Automation at the Andy Warhol Museum
What & Where? We are excited to announce that Flying Cork is hosting our first marketing automation event at the Andy Warhol Museum on 4/16 from 6 – 9pm. We