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Development You’ve Got Mail: Responsive or Adaptive Emails?

You’ve Got Mail: Responsive or Adaptive Emails?

What is the biggest difference between a responsive email and an adaptive one? In reality, your budget. In this blog, I’m going to compare these two mobile-friendly methods of building

Development Messy Gmail Inbox? Automate It!

Messy Gmail Inbox? Automate It!

I don’t know about you, but I receive tons of emails each day in my Gmail inbox. Some are my fault; I had signed up for a newsletter on a

Content Strategy H1 Tag

Can You Use More than One H1 Tag on a Web Page?

I’d just written an SEO report for a client who had been using an H1 tag in multiple places per page on their site—something I see fairly often—and as usual,

Design Landing page

Elements of an Effective Landing Page

Millions of marketing dollars are spent every year on digital paid advertisements. Wouldn’t it be great if you could make those dollars work harder for you? Imagine if you could

Design Augmented Reality

Why Augmented Reality Should be the Next Marketing Platform

When you think of augmented reality (AR), you might imagine a person with a headset on, wildly flailing their arms as they fight off zombies. Though that’s true to an

Development You Down with TLD? Yeah You Know Me!

You Down with TLD? Yeah You Know Me!

January marked more than just the start of the new year. Last month also ushered in a round of newly available generic Top-Level Domains (gTLDs). These refer to a domain’s

Application Development Mobile Web Applications and Gamification

Mobile Web Applications and Gamification

It’s no secret that people enjoy play. We spend our free time, away from our work, at play. In fact, as of 2008, a significant portion of the average American’s

Development Tips for Building a Responsive Web App

Tips for Building a Responsive Web App

With the multitude of different web-enabled devices in use today, a responsive web app can help you reach a wide range of users while maintaining a single code base. If

Development Three Ways to IE-Proof Your Javascript

Three Ways to IE-Proof Your Javascript

One of the prime evils of front-end web development is ensuring that our work functions properly in Microsoft’s Internet Explorer, which is, at best, delightfully quirky, but at worst, a

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