What is copywriting? If you’re in the world of marketing, you might not understand this because we are so familiar with copywriting and its function. But, for the outsider looking
Can You Use More than One H1 Tag on a Web Page?
I’d just written an SEO report for a client who had been using an H1 tag in multiple places per page on their site—something I see fairly often—and as usual,
Social Media, Content Strategy and the CrossFit Games
Confession: I’m a CrossFit® junkie, so I was beyond excited to watch the Reebok CrossFit Games last week. But even as I amped up my personal excitement, I started to
Pinning Down Your Audience: How Pinterest Analytics Can Influence Your Website’s Content Strategy
Now that you know all about the advantages of using Pinterest for your business, how can you tell if the content you’ve created and shared is attracting customers to your
Conquering Your Online Lead Generation Strategy
Times are changing faster and faster, nowadays. Founder of Delco Electric, Charles Kettering once said, “The world hates change, yet it is the only thing that has brought progress.” Don’t
Breaking Down the Anatomy of a Good Blog
A piece of advice that I previously offered was to humanize your blog, which in essence, means writing in a conversational style and trying not to sound like a robot
Copywriting and Content: Similar, but not the same
Many professionals in our industry use “copy” and “content” interchangeably. While we might not make a distinction, they are different. I need a content strategy stat! (psst, what is that
New Blog, New Year, New You!
As the holidays are approaching our agency wanted to send some fun your way! We came up with a New Year’s Eve Quiz that can tell you your personality by
The Five W’s of Content Strategy
There are several articles on your LinkedIn feed about it. Forbes is talking about why you need it. Maybe your leadership team is even requesting one for 2014. What is