Sheri Weinhold is an entrepreneur and has designed metal garden art for the past 10 years. The creativity and zeal she nurtured over the years have led her to the creation of Crazy Loops. The Crazy Loops product is her passion because they allow students, adults, athletes, musicians, everyone to show off their interests and hobbies – a vital part of self-expression. She currently resides in Pennsylvania.

We talked to Sheri Weinhold about the invention of Crazy Loops and her hopes for the future, check out the interview below: 

Sheri Weinhold inventor of Crazy Loops for Flying Cork

Sheri Weinhold

Q: Is this your first invention?

A: It is, actually.

Q: Did you ever imagine being the creator of a product like this?

A: Oh yeah. It’s always been a passion of mine. It’s definitely because of the creativity and entrepreneurship that I have sort of been involved in my whole life. I was heavily into flipping houses and then for the last 10 years, it’s been design work and creating hand-made garden art.

Q: Are Crazy Loops related, do you think, to making the garden art?

A: No, actually, they sort of came to be as a product of their own.

Q: So, how did you come up with the idea for Crazy Loops?

A: I was planning to attend a cancer walk in my area in support of a friend’s child and thought it would be fun to dress up. I wanted to decorate my sneakers, but I couldn’t find anything that wasn’t simply me tying a ribbon somewhere on me, so I cut one of those thick silicone bracelets into the shape of the cancer ribbon and then attached it to my sneakers with a safety pin. After the walk was over, I got so many compliments, and I thought about how neat and fun the rough version of this product was and decided to create Crazy Loops. They’re not just cancer ribbons, they’re sports, emojis, music notes, anything people find interesting. We have over 20 different designs, now.

Q: Did they turn out how you pictured them?

A: They still had the same basic idea that I had originally come up with, but I knew some aspects of my prototype would need to be changed. The safety pin has been replaced, and the attaching mechanism we use now has also changed over time. But Crazy Loops generally have the same type of look as they did when we first started development.

Q: What do Crazy Loops mean to you?

A: I have a lot of passion for Crazy Loops because I feel like they’re such a great way to showcase your interests to others. I feel like if you’re wearing something like one of our colored ribbons, people will see it and ask about it. So they will both raise awareness and express interests and causes that you care about. I love them, and I think they’re a really fun product that everyone can enjoy – not just kids, but adults, too.

Q: Who do you think could benefit from Crazy Loops?

A: I think that people of all ages could really benefit from Crazy Loops for a few reasons. Kids ages 5 to 12 can use them to express themselves and show off their interests that are just beginning to develop, teachers can use them for incentives to read more or as a prize for doing well, parents can use them to support their kids or maybe even their own interests, there’s something for everyone. They’re versatile and just a lot of fun.

Q: How do you think Crazy Loops, and their bookmarks, will encourage readers?

A: So, I absolutely love how combining the bookmarks and the Crazy Loops came together as a product. I actually presented one of the bookmarks to two different teachers and, while talking, one little boy in the class said he would love to start reading so that he could use that bookmark. He even asked the teacher if she had any, to which she had to tell him “not yet.” I think having something to express themselves with can really create more excitement around reading for young students. Everyone likes to express themselves, and kids I think will really take to the idea of having a Crazy Loop with a basketball or music note or emoji hanging out of whatever book they’re reading that day.

Q: How do Crazy Loops improve education through expression?

A: I think they can be encouraging, and it’s a great item for the teachers to have as incentives. Almost like a prize. They could say, “If you do your reading on time, you could choose a Crazy Loop to attach to your bookmark.” The fun thing about Crazy Loops is that a child could even take it off the bookmark and put in on the ring of their binder, or backpack, or shoes, wherever there is a loop to attach it to.

Q: What do you hope to see Crazy Loops achieve in the future?

A: I think we could do a lot with them in the future. I was thinking of possibly tying them into an anti-bullying campaign. The main goal is I really want to encourage kids to want to read, not just to read.


For more about Crazy Loops and Sheri Weinhold, click here.

In this series, we’re going to explore marketing and advertising campaigns that changed America and put products into our homes and heads. Some will surprise you, some will make you go “OHHHH,” but one thing is guaranteed – you probably didn’t know that they all started with a marketing strategy. This week is Edward Bernays and the All-American breakfast.


Close your eyes. Wait, actually, don’t close them. You can’t read this if your eyes are closed.

Let me start over.

Look into the distance and think about what a typical American breakfast looks like to you. Not necessarily what you personally eat, but how you would describe breakfast in the U.S. to a foreigner who wants to learn more about our culture.

Whatever you picture, there’s a good chance that eggs and bacon are involved, right? But why?

Edward Bernays, the proclaimed “Father of Public Relations,” and a brilliant marketing campaign is why.

Nephew of the “Father of Psychology” (a lot of father’s in that family), Sigmund Freud, Bernays was an Austrian-American pioneer in Public Relations and propaganda. Many of his marketing campaigns changed entire chunks of American culture and the way we think of brands and branding – including breakfast.

Before the Industrial Era, Americans ate big “farmer-style” breakfasts, including bacon and eggs – two food items that were common on farms and could easily be accessed.

However, after the Industrial Era, during the Progressive Era, more people moved from farmlands to big cities and breakfast became lighter, healthier, and quicker to make. This prompted the rise of cereal thanks, in part, to religious leaders like John Harvey Kellogg.

And before you ask, yes that Kellogg.

Religious folks believed that eating bland, vegetarian diets may help prevent sinful thoughts and successfully tied in religion, the importance of healthy eating, and hard work.

On top of that, Americans feared indigestion and it was believed that eating a bigger, heavier breakfast would cause an unruly stomach and eventually lead to a slow work ethic.

It was a combination of these key events that lead to the downfall of the original heavy breakfast – people were working inside all day, they needed breakfast to be fast and easy to make, and healthier eating was correlated with being of religious morality and good workmanship.

Which basically means less bacon and more fruit.

Then came along Bernays – you remember him, right? Nephew of Sigmund Freud, father of PR? The point of this Marketing That Changed Us blog? Bernays was hired by Beech-Nut (famously known for being a baby food company, but in this case, they were selling and packing pork) to bring America back to its big-bacon-n-eggs-country breakfast roots.

But how did he do it?

Edward Bernays Father of PR Flying Cork Marketing

Edward Bernays, “Father of PR”

Bernays knew that the America public was becoming more health-conscious and which group of people does everyone trust as the authority on health? Doctors.

Bernays took to his agency’s internal doctor and asked him if it would actually benefit Americans to go back to their heavy breakfast routines. The doctor, suspected to have confirmed this due to his position within the company, said yes.

Bernays then got the doctor to write to around 5,000 of his peers to confirm that a heavier breakfast was actually better for you, produced a “study” from the other doctor’s confirmations, and had it published in major newspapers all throughout the country.

And just like that, the face of the traditional American breakfast was re-formed – all thanks to a sly PR rep who just so happened to be the nephew of the inventor of modern psychotherapy.

While marketing campaigns don’t always have to have major cultural effects on our society, there is something you should take away from this: With the right branding, even something that seems completely impossible at the time, can be made to work because people are fluid, easily swayed, and always looking for the next big thing.