Every day we are inundated with companies trying to push through the clutter to have their message stand out from the others.

Think about it for a second. Your phone is a hub for companies vying for their target audience’s attention. Wherever you go online, companies are pushing their way into the conversation and you should, too. And you’re in luck because here we’ll tell you how to humanize social media.

Social media is the main vein to connect humans-to-humans from every corner of the world at any point in the day. While we use social media to check up on our family members, friends and those people we haven’t talked to since the last bell of high school rang, brands can use their social channels as a line of communication with their target audience.

In fact, social media gives brands the opportunity to highlight the faces behind consumers’ favorite products, and a chance for users to glimpse into the company culture while still supporting their overall marketing efforts.


Capture company culture

You first start by capturing your company’s culture. Who are the people that drive your business? Who builds your products?

These are the real-life humans that you need to showcase. Doing so puts faces to the company; it makes it real, it breaks down the mysterious barrier that’s been created separating consumers from the products they love.

Mystery is something that should be left for detectives. When it comes to brands, you want to be upfront with your audience and give them a behind-the-scenes look into what it takes to get your product to market. Transparency speaks volumes and allows you to form a human connection with your audience.

Get your employees involved

Your employees are the people who keep your company in business, and they deserve time in the spotlight. Consider having employees write guest blog posts, cross-promote their content on the brand’s social channels or create pieces that highlight their achievements. The ability to show cohesion amongst employees is a way to build credibility and trustworthiness with the public.

It’s important, however, to create guidelines and set expectations for the content that employees can create and promote. Setting standards will help them understand the type of content that’s acceptable and what voice they should take when promoting your company. And always be sure to have a review and approval process in place for anything being posted on behalf of your company.

Bye robot!

It’s important not to sound like a robot when engaging with people via your social media channels. When consumers interact with your brand, they don’t want Smarter Child from AIM to answer. What they do want is to get a response that sounds like a human being with real fingers typed the message. This is an easy way to create a connection with your audience. The simplicity of joining in on a conversation via social media is a sure-fire way to humanize your brand. It doesn’t have to be an in-depth dissertation. It could be as simple as thanking a user for using your product or offering an answer to an industry question that was posed via social.

A message that’s infused with character, emotion, and information speaks volumes in comparison to a canned response. Take time to investigate the type of language your competitors are using and how your target audience reacts. From there you can customize your own approach and put your own flare on how your social media voice will sound. As an added quick tip, remember that social media is a two-way street for communication and isn’t focused solely on making a sales pitch.

Open the lines of communication because people want to talk to people. They crave dialogue, they want answers. THIS is what humans are capable of providing on social media.

Humanizing your company shouldn’t be an arduous task. It should be natural. After all, you are human…right?

What are some ways that you showcase the skin, bones, and brains of your company? I’d love to hear the ways you have learned how to humanize social media. Leave me a comment below!

The Summer Cork Series: Summer has come and gone and Fall is in full swing here in Pittsburgh.

While some people joyfully retired their bathing suits for another year and traded their normal latte for the pumpkin spice variety, others might be feeling the blues knowing that winter is coming (Did you read that in Ned Stark’s voice?).

Summer’s just a memory now, but this year, we encouraged our team to engage with us while they were away from the office. But what about work/life balance, you may be asking?

Don’t worry: we didn’t force everyone to work while on vacation. Instead, we wanted to try something fun.

Since we’re a digital agency that goes by the name Flying Cork, we tend to have a plethora of branded corks in various places around the office for a “Summer Cork Series.”

So, before a team member hit the dusty trail prior to a trip, we asked if they’d grab a cork and take some pictures while on vacation.

We asked and the team delivered!

From the beach, to Berlin, to London, to Niagara Falls, some of our Flying Cork team members took us along for their trips and we’re glad that they did!

Without further ado, here’s a glimpse into some of our team members’ summer vacations!

Let’s start with our Senior Manager of Marketing Automation & Email, Krystal’s trip! She took her cork along for the ride as she traveled to Niagara Falls in Canada after her wedding.

“The Whirlpool Aero Car ride was my favorite activity we did on our mini-moon in Niagara Falls. My husband and I rented bikes one afternoon and made our way to this popular attraction about two miles away from the falls. The wait was long, but the views were fantastic!”

Summer Cork SeriesSummer Cork Series

Next we’re turning to our SEO manager Jen’s summer trip. This wasn’t just any trip; in fact, she lived abroad for the summer and captured some pretty awesome pictures with her cork!

 Summer Cork Series

Bradenburg Gate, Berlin 

Summer Cork Series

Prague Castle, Prague, Czech Republic

Summer Cork Series

Charles Bridge, Prague, Czech Republic                

“I got really lucky this summer with an opportunity to live in Berlin. I traveled to four other countries while I was abroad, including England, France, the Czech Republic, and the Netherlands, but Berlin stole my heart. There’s so much recent history to take in and so many interesting people to meet—people from all over the world. It broadened my perspective on so many things! Plus, beer! Really good beer!”

Tessa, our Interactive Developer, made her way to London and used social media to let us know where she was visiting in real time! While we were at our desks in Pittsburgh, Tessa was letting us do some sightseeing vicariously through her Instagram feed.

Summer Cork Series

“The most amazing thing about my vacation was just this feeling I would get when I entered an old building. Some of the places we visited such as Puzzlewood and the City of Bath have existed for centuries and there was just this mysterious feeling that would overcome me. Knowing that I’m standing where so many have stood before was a very cool feeling.”

While we have some jetsetters here at Flying Cork, I stayed domestic and traveled to both Chicago and Florida!

What’s more fitting than a picture at the Museum of Science and Industry in Chicago with some airplanes in the background? Get the connection? FLYing Cork and flying planes?


Clearwater, Florida

At Flying Cork, we’re all about finding a work/life balance that allows us to see the world and still deliver high-quality work to our clients.

So, as some of our team members went wheels up around the world this summer, we couldn’t help but share a glimpse into their vacations for a fun little Summer Cork Series!

We hope you enjoyed! Cheers!