Every day we are inundated with companies trying to push through the clutter to have their message stand out from the others.
Think about it for a second. Your phone is a hub for companies vying for their target audience’s attention. Wherever you go online, companies are pushing their way into the conversation and you should, too. And you’re in luck because here we’ll tell you how to humanize social media.
Social media is the main vein to connect humans-to-humans from every corner of the world at any point in the day. While we use social media to check up on our family members, friends and those people we haven’t talked to since the last bell of high school rang, brands can use their social channels as a line of communication with their target audience.
In fact, social media gives brands the opportunity to highlight the faces behind consumers’ favorite products, and a chance for users to glimpse into the company culture while still supporting their overall marketing efforts.
SO, WANT TO KNOW HOW TO HUMANIZE SOCIAL MEDIA? TAKE A LOOK AT MY TOP THREE TIPS.
Capture company culture
You first start by capturing your company’s culture. Who are the people that drive your business? Who builds your products?
These are the real-life humans that you need to showcase. Doing so puts faces to the company; it makes it real, it breaks down the mysterious barrier that’s been created separating consumers from the products they love.
Mystery is something that should be left for detectives. When it comes to brands, you want to be upfront with your audience and give them a behind-the-scenes look into what it takes to get your product to market. Transparency speaks volumes and allows you to form a human connection with your audience.
Get your employees involved
Your employees are the people who keep your company in business, and they deserve time in the spotlight. Consider having employees write guest blog posts, cross-promote their content on the brand’s social channels or create pieces that highlight their achievements. The ability to show cohesion amongst employees is a way to build credibility and trustworthiness with the public.
It’s important, however, to create guidelines and set expectations for the content that employees can create and promote. Setting standards will help them understand the type of content that’s acceptable and what voice they should take when promoting your company. And always be sure to have a review and approval process in place for anything being posted on behalf of your company.
It’s important not to sound like a robot when engaging with people via your social media channels. When consumers interact with your brand, they don’t want Smarter Child from AIM to answer. What they do want is to get a response that sounds like a human being with real fingers typed the message. This is an easy way to create a connection with your audience. The simplicity of joining in on a conversation via social media is a sure-fire way to humanize your brand. It doesn’t have to be an in-depth dissertation. It could be as simple as thanking a user for using your product or offering an answer to an industry question that was posed via social.
A message that’s infused with character, emotion, and information speaks volumes in comparison to a canned response. Take time to investigate the type of language your competitors are using and how your target audience reacts. From there you can customize your own approach and put your own flare on how your social media voice will sound. As an added quick tip, remember that social media is a two-way street for communication and isn’t focused solely on making a sales pitch.
Open the lines of communication because people want to talk to people. They crave dialogue, they want answers. THIS is what humans are capable of providing on social media.
Humanizing your company shouldn’t be an arduous task. It should be natural. After all, you are human…right?
What are some ways that you showcase the skin, bones, and brains of your company? I’d love to hear the ways you have learned how to humanize social media. Leave me a comment below!