Digital Strategy

Know where you’re going, and understand where you’ve been. Our digital strategy planning services provide a clear road map for implementation, measurement and analysis.

Audience Research and Profiling

Audience Research and Profiling

When your bottom line is on the line, there’s no room for questions.

That’s why creating a comprehensive profile of your audience is such a crucial part of an effective marketing strategy.

  • Immerse your business in user-first marketing with detailed audience reports
  • Get insights into how your typical customers think, behave and convert
  • Find out who you’re selling to with a realistic overview of your audience. The results may surprise you.
  • Learn what you can do differently so that your business can better meet your customers’ needs
  • Understand how you can stay in step with your audience—and predict how they might change

Search Engine Optimization

Search Engine Optimization

Our SEO services are designed to take the mystery out of organic search.

We’ll put together a strategic SEO plan that works hand-in-hand with our content marketers and analytics team.

  • Get a detailed research report that outlines your customers’ search habits
  • Find out who your real competitors are and how you’re faring against them
  • Understand what terms you should realistically target to get – or improve! – your website ranking
  • Receive a full site audit to reveal any existing technical problems that put a damper on your SEO efforts
  • Transform your site into a well-oiled, crawler-friendly machine
  • Get the support you need to create searchable content that converts

Content Strategy

Content Strategy

Your content strategy is so much more than just a clever collection of words and images.

Our content strategists will coach you on how to speak to your customers where it will matter most, with a consistent plan that keeps them coming back for more.

  • Find out if you’re really speaking to your audience with a full content audit
  • Create a detailed content map for all of your digital properties, from your website copy to your social media entities
  • Stay true to the voice of your brand with a plan for consistent messaging
  • Use data to back up your posting schedule—know what to say, when to say it and where to post it
  • Stick to an evolving content calendar that will keep your staff on track—and change based on how your customers respond
  • Connect your content to conversions to see if it’s driving sales

Get Moving!

Want to know how Flying Cork can change your business? Send us a line!